I'm impressed with their detail in presentation, not only with packaged goods but also with the way the prepare food.
You immediately see the simplicity, and know that time and effort was put into it. That's discipline for you I guess.
Just like the in the picture above - it's just a sauce container. But a very cute and unique one at that. They always manage to evoke that little kid in us even with the smallest and simplest of things ;-)
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